When choosing jewelry software,
expertise and trust matter most.
Founded in 2007, PIRO has grown from a New York City-based startup into one of the most comprehensive jewelry-specific ERP platforms on the market.
Leadership
Built by a team that understands both software and the jewelry business.
Jewelry companies deserve powerful software regardless of their size.
"We are committed to continuously improving PIRO, adding new features, and building tools the jewelry industry can rely on for the long run."
CEO
We tailor PIRO around the way each jewelry company works.
"For more than a decade, our team has focused entirely on jewelry-specific software. That focus has given us a deep understanding of how jewelry companies operate and what they need from an ERP partner."
COO
Key Team Leaders
Meet a few of the people behind PIRO implementation, support, customer success, and product development.
Implementation Specialist
Customer Success Manager
Support Team Lead
Senior Developer
Our Mission
Our mission is to help jewelry businesses run with more control, less manual work, and better visibility — by building software that understands how jewelry is sold, produced, purchased, repaired, and delivered.
Our Vision
Our vision is a more connected, data-driven jewelry industry where manufacturers, retailers, wholesalers, suppliers, and customers work from accurate information instead of disconnected systems.
Our Journey
From a small NYC startup to a comprehensive jewelry ERP platform — here’s how we got here.
2007
MindSpark LLC Founded
MindSpark LLC was founded in New York City in late 2007, with a mission to build comprehensive IT solutions for the jewelry industry.
2011
PIRO Launched
PIRO was officially launched, offering jewelry manufacturers and wholesalers a dedicated management and manufacturing software solution.
2017
PIRO Fusion Released
The cloud-based PIRO Fusion was released and quickly became the core product as the jewelry market embraced cloud technology.
2020
Customer Portal & Integrations
Additional features such as the Customer Portal, QuickBooks, and e-commerce integrations were added, creating a complete business ecosystem.
2025
PIRO Retail Launch
Launched PIRO Retail — a dedicated POS and workshop management solution for jewelry retailers.
What Drives Us
Industry Focus
We build software for jewelry businesses — not generic ERP, retail, or manufacturing markets.
Customer Partnership
Implementation, training, support, and account management are part of how we help customers succeed long after launch.
Continuous Innovation
PIRO evolves through customer feedback, modern technology, and practical AI tools that help jewelry businesses work smarter.
Ready to see what PIRO can do for your business?
Book a free consultation and discover how PIRO fits your workflow.